FreshMagic! A cat litter that really does eliminate odour completely, not like products that fail to deliver on their promises or make some sorry attempts to disguise bad odour with scent. It creates an odour free environment that represents the natural elegance of your home and your cat. This product was introduced in Japan in 1995. Because they are a very clean and health conscious society, about 22% of all Japanese homes have converted to this type of litter. You do not want your family and guests inhaling cat odour over their lifetimes. FreshMagic, the solution!

FreshMagic is a high technology breakthrough in odour control. Fresh Magic actually eliminates odour entirely. The white crystals pull the offensive odours inside, completely neutralising them.

Your home can be odour-free instead of plagued with that somehow noticeable cat-litter smell that never seems to entirely disappear. Your home represents you! Fresh magic is the answer!!

How does FreshMagic work?
Short answer: Like Magic! More technically, this product is an illustration of the difference between absorption and adsorption.

Absorption is what happens when a sponge soaks up urine. The urine remains in the sponge unchanged, and the odour still emanates from the sponge, just as occurs with other cat litters.

Adsorption is a chemical interaction whereby a change in physical properties occurs. Silica sand pellets completely adsorb urine and its odour until saturation point occurs, at which time the litter should be changed. This adsorption process also kills bacteria.

Benefits

• Eliminate odors completely
• Earth, People & Pet friendly
• Virtually dust free
• Virtually no tracking
• Last one cat one month
• No chemicals or deodorises
• Outperforms other litters
• No dust fly-up when put in pan

Fresh Magic comes in Chunky Style 7.6 Litre Bags.